Guiding Light

Gary James McQueen, ex-Head of Textiles at the House of McQueen, released his first digital fashion show ‘Guiding Light’ to represent the future of fashion. This film is entirely digital, sustainable and features 20 menswear and womenswear looks. Each runway design is available to view in Gary James McQueen’s virtual immersive showroom, before garments have been physically created. The film was digitally produced from start to finish, including the show’s environment, garments, models, motion capture ,mannequins, rigging, AR models, and the entire showroom including 2D and 3D assets and lighting.